Established in 1988, “BR” (Bieman Riding) was born and has developed into a recognized brand that is synonymous with quality within the equestrian world. Focusing on making stylish products of good quality at an affordable price, BR offers stylish designs with attention to detail, material, fit and functionality, always guided by trends and market developments. During the development of new products BR uses high-quality, technical materials and modern production methods. In addition, BR uses the knowledge and experience of top riders, such as Jos Lansink. The products are also tested by their own employees, many of whom are involved in equestrian sports. Twice a year - in spring and autumn - BR presents new seasonal clothing and horsewear collections. The functional and fashionable clothing matches beautifully with the BR horsewear collection. BR also offers timeless basic items which are available throughout the year. BR has extensive product ranges for recreational riders as well as competitive riders, breeders and professionals.